"It may seem a little retro, but the simple act of allowing your guy to forge a path for the two of you can do wonders for his ego and your relationship. “Men are wired to take charge and protect you,” says William July, PhD, author of [some shitty, sexist book the mod of TILFC doesn’t want to promote]. However, we’ve become so accustomed to running the show (yay, us) that guys rarely get to tap into those instincts. […] So throw your guy a bone and let him grab your hand and guide you the next time you’re walking down a crowded street."

Cosmopolitan takes the advice of some boring, basic man simply because he has a PhD and wrote some shitty book and tells women that they should probably act less forward so your man can feel better about himself (p. 64, March 2012).